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Responsibilities

  • KOL Campaign Management: Develop, implement, and monitor KOL campaigns that align with the company’s objectives. Ensure campaigns are engaging and deliver measurable results.
  • Content Collaboration: Work closely with KOLs globally to manage posting schedule and quality outputs. This includes creating detailed content calendars, briefs, and ensuring content is on-brand and optimized for our target audience.
  • Relationship Building: Establish and maintain strong relationships with key influencers and content creators. Identify new partnership opportunities to expand reach and influence.
  • Performance Analysis: Monitor and analyze the performance of KOL campaigns using key metrics. Provide regular reports on campaign effectiveness and recommend strategies for optimization.
  • Team Coordination: Collaborate with the marketing team to ensure cohesive marketing strategies. Work closely with all teams to ensure integrated and coherent brand messaging and smooth execution.
  • Market Research: Stay abreast of trends in our project space, influencer marketing, and competitive activities. Use insights to inform campaign strategies and content creation.

Qualifications

  • Proven experience in influencer marketing or community management.
  • Well-connected with top-tiered influencers
  • Excellent communication and interpersonal skills, with the ability to work effectively with content creators and influencers.
  • Experience with social media platforms and analytics tools.
  • Ability to think creatively and strategically, with a strong attention to detail.
  • Self-starter with the ability to work independently and as part of a team in a fast-paced environment.
  • Additional language a plus.