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Energy Action 3 months ago
remote
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We're seeking a skilled website designer to renovate our existing website and give it a contemporary, professional appearance.

Below are the key points and requirements for the project:

Current Website:

Energy Action Website (https://energyaction.com.au/)

New Content:

We have developed new content, which is still under review.  The information architecture and estimated word count are attached.

Layout Reference:

Please refer to the attached wireframes for the desired layout.

 Hosting and CMS:

  • CMS: WordPress Elementor

  • Hosting: SiteGround

Form Integration: We use HubSpot forms.

 Design Challenges and Requirements:

  • Content Integration: Migrate and structure the new content within the CMS.

  • Visuals: We aim for high-quality visuals that foster human connection and engagement. You have a white canvas to bring out your creativity. 

  • Imagery Instruction: Use high-quality, relevant images that align with our brand identity. Ensure all images are optimised for web use to enhance loading times. Include alt text for all images to improve accessibility and SEO.

Technical SEO Requirements:

  • Page Speed: Ensure optimised loading times by minimising HTTP requests, enabling compression (e.g., Gzip), and utilising browser caching.

  • Resp: Ensure the website is fully responsive and performs well on all devices, including mobile.

  • Mobile Speed: Conduct mobile speed tests using tools like Google PageSpeed Insights and implement recommendations.

  • Image Optimisation: Compress images without compromising quality, use next-gen formats like WebP, and implement lazy loading for images or what you deem the best alternative.

  • Security: Implement HTTPS across the entire site for secure data transmission.

Competitor Websites: For reference on the market and design approaches, here are some of our competitors:

Brand Guidelines:

  • New Brand Colour Palette (see attached):

    • Bright Pink: #F154B1

    • Deep Purple: #551A8B

    • White: #ffffff

    • Black: #000000

    • Light Purple: #968eda

    • Light Blue: #54acdc

    • Light Orange: #fcb45c

  • Font Specifications: (Please feel free to make any better suggestions for clear readability and adaptability to Elementor.)

    • Title: Roboto, 36pt, Bold

    • H1: Roboto, 32pt, Bold

    • H2: Roboto, 28pt, Bold

    • H3: Roboto, 24pt, Medium

    • Normal Text: Roboto, 16pt, Regular

Project Scope:

  • Color Palette and Typography: Establish a consistent colour palette and typography across all channels.

  • Homepage and Inner Pages Design: Craft visually captivating pages for both web and mobile, using the provided content and wireframes.

  • Templates: Design templates for EDMs, blog posts, newsletters, and team backgrounds.

Additional Requirements:

  • Minimal customisation for ease of maintenance.

  • Ensure accessibility and user-friendly design.

  • Incorporate feedback from the ongoing content review.

Deliverables:

  • Price Quote

  • Expected Time Frame

  • Project Plan

Required skills:

  • Extensive knowledge of HTML

  • Experience with Elementor

  • Familiarity with responsive web design and mobile compatibility

  • Strong creative aptitude

  • English language speaker