AlphaPoint
8 months ago
Position: Digital Marketing & Events AssociateAbout Us:AlphaPoint is a leading fintech company with over 11 years of experience providing infrastructure to the cryptocurrency economy. We are seeking a motivated and detail-oriented marketing associate to support our small but mighty marketing team. This inidual will manage a range of marketing activities, including paid advertising, trade shows, webinars, social media, PR, and email campaigns, contributing to the growth and visibility of our brand across multiple channels. Key Responsibilities: Paid Advertising* Develop and execute paid advertising campaigns on LinkedIn and Google Ads.* Manage advertising budget and optimize campaigns to maximize ROI.* Track and analyze ad performance metrics, providing regular reports on campaign effectiveness.Trade Shows* Manage all aspects of trade show planning, including budgeting, logistics, vendor coordination, and booth setup.* Work with sales teams to ensure proper lead generation and follow-up.* Develop event-specific promotional strategies to maximize exposure.Webinars* Plan, promote, and facilitate webinars, including scheduling, speaker prep, and managing partnership opportunities.* Coordinate webinar logistics from registration to post-event follow-up.* Ensure webinar content aligns with marketing goals and engages the target audience.Social Media Management* Manage AlphaPoint’s LinkedIn and Twitter accounts, crafting content and engaging with the audience.* Track social media metrics and provide insights to improve engagement and reach.Public Relations Liaison* Coordinate PR activities, collaborating with PR agencies and internal stakeholders.* Draft press releases, bylines, and other media-related materials.* Maintain relationships with media contacts and identify opportunities for thought leadership.Email Marketing* Develop and execute email marketing campaigns using HubSpot, including audience segmentation and automated workflows.* Monitor email performance metrics and optimize campaigns for improved results.* Maintain and update email lists and ensure all campaigns adhere to best practices.Qualifications: * Bachelor’s degree in Marketing, Communications, or a related field.* Minimum of 2 years of experience in marketing, with specific experience in paid social advertising and event management.* Proficiency with HubSpot for email marketing, automation, and reporting.* Strong attention to detail and organizational skills.* Ability to work independently and manage multiple projects simultaneously.* Excellent communication and interpersonal skills.* A self-starter with a keen interest in learning and developing expertise across all marketing disciplines.* Strong interest in learning about the cryptocurrency industry and staying updated on industry trends. What We Offer:• Competitive salary • Opportunities for growth and learning within the rapidly evolving fintech space.• Work with a dynamic team driving innovation in the cryptocurrency industry.#Salary and compensation
No salary data published by company so we estimated salary based on similar jobs related to Marketing and Sales jobs that are similar: $40,000 — $82,500/year #Benefits 💰 401(k)🌎 Distributed team⏰ Async🤓 Vision insurance🦷 Dental insurance🚑 Medical insurance🏖 Unlimited vacation🏖 Paid time off📆 4 day workweek💰 401k matching🏔 Company retreats🏬 Coworking budget📚 Learning budget💪 Free gym membership🧘 Mental wellness budget🖥 Home office budget🥧 Pay in crypto🥸 Pseudonymous💰 Profit sharing💰 Equity compensation⬜️ No whiteboard interview👀 No monitoring system🚫 No politics at work🎅 We hire old (and young) #LocationWorldwide
