Nansen
7 months ago
Nansen is a blockchain analytics platform that enriches on-chain data with millions of wallets labels. Crypto investors use Nansen to discover opportunities, perform due diligence and defend their portfolios with our real-time dashboards and alerts.The Opportunity:We are seeking an experienced and dynamic Director of Marketing to lead our marketing efforts as we continue to scale and reach new heights. The ideal candidate will have a strong understanding of the cryptocurrency landscape and a proven track record in building and executing marketing strategies that drive growth. This role offers an incredible opportunity to shape and develop Nansen’s marketing function in a fast-paced and rapidly evolving industry.Key Responsibilities:* Develop and implement a comprehensive marketing strategy that aligns with Nansen overall business objectives, ensuring we maximise visibility, brand awareness, and growth within the cryptocurrency and blockchain ecosystem.* Lead and manage a globally distributed, high performing and results-driven marketing team, providing guidance and mentorship to help them grow and excel in their roles.* Drive a data-driven approach to marketing by setting up effective KPIs and measurement systems, regularly reporting on performance and optimising campaigns.* Develop a strong understanding of Nansen target audience and customer segments, using this knowledge to create targeted and engaging content across multiple platforms, including blogs, social media, email campaigns, webinars, and more.* Collaborate with the Product and Sales teams to develop product messaging and positioning, ensuring all external communications are clear, consistent, and compelling.* Oversee Nansen’s digital marketing efforts, including SEO, SEM, social media advertising, and email marketing campaigns, to drive increased web traffic, user acquisition, and conversion rates.* Continuously monitor and analyse the competitive landscape, staying abreast of industry trends and emerging marketing opportunities.Requirements:* 10+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the cryptocurrency, blockchain, or fintech industry.* Exceptional leadership and management skills, with experience building and leading high-performing teams.* Strong Product Marketing background.* Demonstrated success in crafting and executing B2B marketing strategies that have driven lead generation and revenue growth.* A great understanding of and passion for the cryptocurrency and blockchain Ecosystem.* Proven track record of developing and executing successful marketing strategies that drive growth.* Outstanding written and verbal communication skills, with a knack for crafting engaging and compelling content.* A data-driven mindset, with the ability to analyse and optimise marketing performance based on KPIs and metrics.What We Offer:* * * Competitive salary and equity package* Remote work environment with a flexible schedule* A team that values data and AI; our founders are data engineers and data scientists* Opportunity to work from our Tech Hubs (flight and accommodation paid for) in Singapore, London, Bangkok* A company culture that values transparency, speed, courage and curiosity* Opportunities for personal and professional growth as the company scales.* Exposure to a global network of industry experts, partners, and influencers.#Salary and compensation
No salary data published by company so we estimated salary based on similar jobs related to Crypto, Marketing and Sales jobs that are similar:$50,000 — $120,000/year#Benefits💰 401(k)🌎 Distributed team⏰ Async🤓 Vision insurance🦷 Dental insurance🚑 Medical insurance🏖 Unlimited vacation🏖 Paid time off📆 4 day workweek💰 401k matching🏔 Company retreats🏬 Coworking budget📚 Learning budget💪 Free gym membership🧘 Mental wellness budget🖥 Home office budget🥧 Pay in crypto🥸 Pseudonymous💰 Profit sharing💰 Equity compensation⬜️ No whiteboard interview👀 No monitoring system🚫 No politics at work🎅 We hire old (and young)#LocationEMEA/APAC, Remote
