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Nirvana is an early-stage DeFi protocol on Solana which has developed a new type of financial product. Our protocol has a two coin system with both a volatile and a stable asset. Our volatile token, ANA, has a guaranteed floor value which is constantly rising. Our stable token, NIRV, has a peg delegated to a reserve of stablecoins controlled by the protocol code.
We are an experienced, high performing team of 8 (and growing), distributed globally across the world but with a base in Austin.
Nirvana is hiring a Head of Growth to help us build a broader audience base and expand beyond our loyal community of early adopters. As the Head of Growth you will create our marketing strategy and coordinate the marketing team in executing it. You will help position us as one of the most innovative projects in the DeFi space. Your ultimate goal is to create trust in our brand, accelerate adoption and grow our user base/market cap.
You are the perfect candidate if you have a successful track record in growth marketing roles in (fintech and/or blockchain) start-ups. You know how to stand out from the crowd and activate communities, building up and maintaining momentum. You are used to fast execution while retaining high communication standards, and know how to utilize tools to measure and react to market sentiment.
What You Will Do
- Define the overall marketing strategy and lead execution thereof
- Collaborate with strategy, business development, and community to align the marketing strategy with projects goals and values
- Manage projects across marketing to ensure they are prioritized, on track, and delivered on time
- Set overall marketing budget together with strategy and operations, determine the budget for each project and ensure this budget is met
- Monitor market trends, research markets, user insights and competitors’ activities and incorporate these into an overall marketing strategy
- Analyze and track marketing performance
- Coordinate logistics and assist with operations for marketing projects
Requirements
- Experience in a senior marketing role, ideally with a community-driven fintech startup and/or blockchain project
- Proven ability to develop and execute marketing strategies
- Analytical and data-driven approach to building and nurturing technical communities
- Firm grasp of all aspects of marketing
- Excellent understanding of go to market strategies for a blockchain project
- Comfortable prioritizing in a fast changing environment
- You have an interest in the emerging DeFi space
- Excellent English communication skills
- Experience working in a fast-growing early-stage marketing team