Rally UXR
9 months ago
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Your Mission 🦸
As the Head of Marketing at Rally, your primary mission will be to drive our marketing & demand generation strategy, leading efforts to deliver a predictable pipeline and revenue growth. You will own all aspects of marketing, from strategy to execution, while also managing and developing our marketing team, including a Content Marketer and a Product Marketer. Working closely with our leadership team, you will shape Rally's broader marketing strategy and position us for our next stage of growth.
What you’ll bring🌟
* Demand Generation Expertise: Proven track record in building, testing and scaling demand generation programs that drive consistent, high-quality leads, opportunities, and revenue. Experience managing campaigns across digital, email, events, product, and content marketing.
* Buyer Driven Insights: Experience developing and owning the buyer journey to inform messaging across all channels and prioritize demand generation initiatives.* Leadership & Team Management: Experience mentoring and managing a marketing team, aligning their efforts across demand generation, ops, content, and product marketing to support Rally’s goals.* Sales & Product Collaboration: History of working closely with sales and product teams to align on goals and drive pipeline growth, ensuring seamless lead handoff and conversion.* Data-Driven & Strategic: Strong analytical skills to measure and optimize campaign performance and use data to inform strategic decisions. Experience managing budgets to maximize ROI.* Adaptable & Innovative: Ability to thrive in a fast-paced startup environment, bringing creative ideas and testing new channels to stay ahead of industry trends.Requirements ✍️
* 5+ years in demand generation roles within B2B SaaS at Rally’s ACV/stage
* Proven ability to own and meet lead, opportunity, or revenue KPIs, with a focus on scaling demand generation programs.* Experience managing a team and aligning efforts across content and product marketing.* Deep knowledge of marketing automation tools (e.g., HubSpot)* Ability to collaborate effectively with sales and product, ensuring alignment on shared goals and maximizing pipeline impact.What You'll Do 🚀
* Develop and Execute Strategy: Lead the creation and implementation of a demand generation strategy that drives qualified opportunities and supports our revenue targets.
* Manage and Mentor the Team: Oversee a Content Marketer and a Product Marketer, ensuring alignment with overall marketing goals and fostering their growth.* Launch & Optimize Campaigns: Roll up your sleeves to launch your own campaigns, and use data to continually refine / improve performance to ensure target metrics are met.* Align with Sales: Partner closely with the Head of Sales to ensure marketing efforts translate into pipeline growth and revenue.* Report and Communicate: Provide insights on key marketing metrics to the leadership team, offering strategic recommendations for continued growth.",
