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Judo about 2 years ago
canadacanadamarketingmarketing
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Judo is searching for an experienced Head of Marketing to help us accelerate our next stage of growth.

About Judo:

Judo empowers designers to design and build apps without code.

With Judo's Mac app, designers can build and integrate app UIs into existing apps using the same frameworks as a developer, but through the use of a visual canvas instead of writing code. Judo helps designers fully imagine and envision what's possible, by putting them in the driver's seat and giving them complete control from concept to completion.

The output from Judo is more than a static image and more than a prototype—it is a fully functional UI that is ready to be shipped to users instantly, without having to submit to the App/Play store.

Judo's iOS and Android SDKs are installed in close to 100 different apps reaching millions of users. Some of our customers include DraftKings, Cabela's, Chicago Bulls and New England Patriots.

We're backed by the same group that funded Shippabo, Airtable, LaunchKit and more (TenOneTen and Freestyle VC), a top U.S. accelerator as well as several prominent angel investors. We've built a solid reputation with several major sports franchises as clients, and are now charting new territory as we explore the multitude of other industries who could benefit from incorporating Judo into their native app workflows.

Our name derives from the martial art, a key principle of which is “maximum efficiency with minimal effort”. This concept is captured in our mission to enable product teams to build faster and iterate more frequently.

About our team:

We're a group of humans who believe that we're our most creative and most innovative when we have the flexibility to determine where and when we work. We're 100% globally remote and intend to stay that way. Currently we have team members based in Canada, Brazil, Scotland, South Korea and Poland. We're intentional about remote culture, and believe that meaningful connections and effective collaboration with teammates aren't only possible in a remote environment - but that they're crucial for organizational success.

Things move quickly around here. Judo is a fast-paced, self-directed, energetic environment where everyone is bringing a fiery passion to work every single day. We value hustle, balance, innovation, customer obsession, design-centricity and continuous learning. We're entrepreneurial in spirit, creative in our thinking, and experimental in our approach.

What you'll do as Judo's Head of Marketing:

  • Work closely with our CEO to identify opportunities to accelerate growth, and build and execute strategic and tactical plans to support them
  • Lead, develop and inspire an existing team of 1-2 marketers, and eventually build out the team further as you see fit
  • Take ownership of our product-led growth (PLG) efforts
  • Scale existing channels, and experiment with new channels to continually evaluate additional opportunities for growth
  • Act as an internal expert on product marketing, collaborating regularly with our Chief Product Officer 
  • Own and evolve Judo's brand guidelines
  • Cultivate partnerships with other teams including Sales, Customer Success, Product, and Engineering to understand the customer, influence product direction, and expand our total addressable market
  • Take a hands-on approach to telling our story to designers and product teams, by creating thought leadership content, implementing campaigns, and creating materials to support the customer journey
  • Build and optimize processes across the marketing organization and evaluate existing cross-departmental processes. Determine what works, eliminate redundancies
  • Optimize our marketing tech stack to support top-of-funnel growth and bottom-of-funnel analysis
  • Define and measure overall success for the marketing organization

What we'd love to see in your work history:

  • 5-10 years of marketing experience in SaaS startups, ideally with self-serve products
  • Strong understanding of product-led growth (PLG) strategies and demand gen marketing
  • Experience in product marketing 
  • Experience leading and building teams of marketers
  • Evidence of helping companies grow from the 2M-10M ARR stage
  • Bonus points if you're familiar with mobile app design/product design/UI/UX

Some of the attributes we hope you'll bring to the role:

  • Creative approaches to B2B SaaS marketing
  • The ability to translate complex product concepts into bite-sized and simplified communications
  • A willingness to immerse yourself deeply in technical topics to learn the intricacies of the world our customers live in
  • A passion for at least one of design, UX, product development, mobile technologies, or software engineering
  • Excitement about hands-on work, and a willingness to roll up your sleeves to get the job done
  • The ability to thrive in a fast-paced working environment with ever-changing challenges
  • Attention to detail - we'd love to see you mention “Kano Jigoro” in your cover letter
  • Exceptional verbal and written communication skills
  • Entrepreneurial spirit and a “get stuff done” attitude
  • The ability to be self-directed in your work
  • A fierce curiosity for your craft, always striving to learn more and improve yourself
  • The ability to wear many hats, find ways to bring value and a willingness to do what needs to be done
  • A desire to help our team continuously improve. We want you to teach us new things!
  • A demonstrated ability to be productive working remotely and an enthusiasm for remote work environments

A few of the reasons why you should join Judo:

  • Attractive equity offering + competitive salary
  • Small, dynamic teams = massive impact
  • Be part of a high performing team of critical thinkers that thrive on problem-solving
  • Maintain work-life balance in a remote environment with flexible hours
  • Extended health and dental coverage
  • Topped-up maternity and parental leave
  • Subsidized coworking memberships
  • We encourage open communication with management and company leadership
  • Participate in optional virtual social events regularly to connect with colleagues
  • Join us for in-person retreats with the full team twice annually
  • Take part in the Judo Meetup program, which encourages team members around the world to spend time together in person (all expenses paid)
  • Work alongside an international team of super talented iniduals who celebrate each other and care for each other

Start Date:

ASAP, but can be flexible according to the availability of the successful candidate.

If you don't have all of the attributes or particular experience we've listed above, please know that we would still love to hear from you! Use your cover letter to tell us about your unique experience - we understand that talent comes from many places and that skills are transferable.

Judo's total addressable market is vast, our platform is unique, and our team is ambitious. If you're eager to be a part of something big in this next chapter of your career - we'd love to have you aboard for liftoff. Apply now!

At Judo, we are committed to fostering an inclusive environment where everyone feels empowered to bring their authentic selves to work. Judo is an equal-opportunity employer, and we support applicants requesting accommodation at any stage of the interview process.