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Her over 2 years ago
marketingmarketing🇺🇸 usa only🇺🇸 usa only
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Role Overview

HER is founded on connection. We are facilitators of queer love in all its forms. Our Analytics team honors meaningful relationships, both internally and within the LGBTQ+ community. We value execution through a get-shit-done (GSD) attitude, learning together through change, and celebration of even the small things. A Marketing Analyst at HER is curious, humble, meticulous, organized, and dedicated to the LGBTQ+ user base. At HER, you will support our marketing program in furthering our self-service analytics suite, digging up and analyzing insights to act on, preparing for the future, and structuring tests so that we can improve marketing tactics and create a consistent user experience. You will thrive on our team if you value servant leadership and enjoy distilling a lot of information into a consumable statement to help improve our workflow.

 

Marketing Analyst Responsibilities

  • Identify key behaviors, user trends, and own marketing and lifecycle analytics from test design to analysis and reporting.

  • Build and maintain dashboards. Ensure stakeholders are equipped with self-service data and insights

  • Conduct business case studies and provide ROI analyses for projects and initiatives

  • Work with large amounts of data during analysis and validation

  • Determine casual impact of marketing enhancements

  • Build financial forecasts and predictive models

  • Communicate findings to key stakeholders throughout the business in the form of actionable insights

  • Serve as the bridge between the business and the analytics teams. Collaborate with various teams to map source data, data pipelines, and define business rules and reporting requirements

  • Perform ad-hoc strategic and tactical analysis to advance business decisions

 

Qualifications

  • 3+ years as a marketing or product team supporting analyst

  • An analytical mindset with advanced Excel, SQL, and third party visualization tools like Metabase

  • Preferred ability with data programming languages like R or Python

  • Experience with analytics in a digital performance marketing setting

  • Advanced understanding of marketing and financial concepts

  • Experience with marketing attribution modeling and comparing various types of attribution for performance evaluation

  • Refined presentation skills and story development

  • Ability to effectively communicate data into actionable items for the marketing team

  • Prior experience working in tech is a plus