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Meta/Facebook Advertising Specialist

Drinkubator, a bespoke digital agency focused on the alcoholic beverage industry, is seeking an ambitious, digitally-savvy advertising specialist with agency experience managing Meta, Facebook, and Instagram campaigns. 

Core focus

Leading the implementation and day-to-day execution of advanced paid social advertising for agency client brands who are breaking into or already scaling within the competitive beverage industry. 

Meta Lead for Drinkubator Clients

• In coordination with our executive team and account managers, be responsible for planning, building and managing paid media campaigns for clients 

• Use analytical tools to find the data needed to optimize campaigns and ad sets to reach goals and defined KPIs 

• Discover low-hanging fruit opportunities for quick wins or recommended tests, and then prioritize initiative for implementation based on the largest upside for the client 

• Work to simultaneously execute and improve multiple campaign plans, leaning on and working through peers across the agency 

Responsibilities 

• Facebook Business Manager Campaign Setup and Audience Building 

• Provide analytics, learnings, and recommendations for campaign optimization 

• Recommend and run tests to introduce campaigns and campaign changes 

• Identify the different brand drivers and goals between different clients and have the 

• Ability to creative intelligent and insightful campaign strategies and tests to meet 
  those client needs 

• Optimize budget based on performance of the campaigns 

• Communicate campaign results and findings with excellence to peers and clients 

Key Qualifications

• 2+ years of experience launching and leading Facebook ad campaigns for a marketing agency or as a shared resource in a multi-brand business 

• Deep understanding of Facebook Business Manager and all its facets 

• Great time management skills and a keen talent for staying connected and 
  productive in a distributed work environment 

• Prefers a balance of inidual autonomy and working collaboratively in a cross-functional team 

• An interest in e-commerce dynamics and understanding of how to optimize audience journeys based on data analysis 

• Self starter who owns their craft fully, with the ability to work in a fast paced environment; bringing fresh ideas to the team 

• Ability to manage multiple client advertising programs and then report on the health and performance of each program on weekly and monthly client calls 

• Able to manage tasks in Monday.com task management system; communicating changes, updates, and findings via the comment system, Slack, and email (respectively) 

• Experience working in remote teams and in startups or fast-growing companies via video conferencing; and has a remote work environment and internet service conducive to virtual client meetings 

Desired But Not Required

• Experience with paid campaigns on LinkedIn, Pinterest, Google, and Tik Tok 

• Experience building client-ready reports and dashboards 

• Experience working in either Consumer Packaged Goods or the Beverage industries 

• Understanding of Klaviyo, Google analytics, and Google Data Studio 

Location/Contract

• Drinkubator specialist roles are 99% remote with infrequent travel to Florida for agency gatherings and retreats 

• A W-2 position is preferred but 1099 is acceptable if required by best candidate