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Coder Technologies Inc. over 1 year ago
location: remotework from anywhere
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Demand Generation and Marketing Operations Manager

Location

Remote, Austin, TX, San Francisco, CA

Type

Full time

Department

Marketing

Compensation

  • Estimated base salary range $150K $170K 0.04% 0.08%

We do our best to keep up with market changes and have invested in compensation tools such as Carta Total Compensation to help with real-time data. Our ranges will vary based on skills and are only for USA employees. We hire internationally and collect compensation ranges for each country we hire within.

Coder is a dynamic and rapidly growing startup that is revolutionizing the way software development is done. Our innovative platform empowers developers to stay in flow by creating, collaborating, and deploying code securely and efficiently. We are driving change in the industry and enabling organizations to accelerate their digital transformation. As part of our expansion plans, we are seeking a highly motivated and experienced Demand Generation and Marketing Operations Manager to join our team.

Position Overview

As the Demand Generation and Marketing Operations Manager at Coder, you will be crucial in driving our digital marketing efforts and optimizing our marketing operations. You will develop and execute demand-generation strategies, manage marketing campaigns, and oversee our marketing technology stack. Additionally, you will work closely with cross-functional teams to enhance marketing automation and drive efficient processes to maximize marketing performance and revenue generation.

Responsibilities

  • Develop and execute comprehensive demand generation strategies to drive awareness, generate leads, and support Coder’s growth objectives.
  • Plan and execute targeted marketing campaigns across multiple channels, including email marketing, social media, content marketing, and paid advertising.
  • Collaborate with the content team to develop compelling content and assets that resonate with target audiences and support demand-generation efforts.
  • Monitor and analyze campaign performance, leveraging data to optimize campaigns, improve conversion rates, and drive continuous improvement.
  • Manage and optimize Coder’s marketing technology stack, including marketing automation platforms, CRM systems, and analytics tools.
  • Work closely with sales and marketing teams to develop lead scoring and lead nurturing programs to drive conversion and revenue growth.
  • Implement and manage marketing automation workflows, including email campaigns, lead capture forms, landing pages, and lead nurturing programs.
  • Collaborate with the sales operations team to ensure seamless integration and alignment between marketing and sales systems and processes.
  • Conduct regular data analysis and reporting to track key marketing metrics, campaign effectiveness, and return on investment (ROI).
  • Stay up-to-date with the latest trends and best practices in demand generation, marketing operations, marketing automation, and marketing technology.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
  • 5-10 years of experience in demand generation, digital marketing, or marketing operations, preferably in the technology industry.
  • Proven track record in planning and executing successful demand generation campaigns across multiple channels, driving lead generation and revenue growth.
  • Strong understanding of marketing automation platforms, CRM systems, and marketing technology stacks.
  • Experience with marketing analytics and data-driven decision-making to optimize marketing performance.
  • Proficient in managing and optimizing paid advertising campaigns, including Google Ads, social media advertising, and retargeting.
  • Familiarity with marketing automation workflows and lead nurturing programs to drive lead conversion and pipeline acceleration.
  • Excellent project management skills, with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.
  • Strong analytical skills, with the ability to interpret data and provide actionable insights.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Self-motivated, proactive, and able to thrive in a fast-paced, entrepreneurial environment.

As the Demand Generation and Marketing Operations Manager, you will significantly impact our marketing efforts, driving lead generation and revenue growth through effective demand generation strategies and streamlined marketing operations.

If this sounds like you, we would love to learn more about your experience and why you feel Coder would be an excellent fit.

We look forward to reviewing your application!