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Icon Savings Plan over 2 years ago
marketingmarketing🇺🇸 usa only🇺🇸 usa only
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Demand Generation Manager

Our Vision: To (re)build retirement benefits for the 21st century workforce and drive the transition to portable retirement plans.

Icon Savings Plan is a new category-defining product. It's the first portable, universally accessible workplace savings plan, a modern alternative to 401k plans. We believe that by radically simplifying retirement savings, we can help create a more equitable and financially secure future for everyone. We enable all types of companies to provide low cost, high-quality retirement savings plans and financial wellness solutions to all types of employees.

Our goal is to help everyone have a long and happy life through increased financial security. We're looking for talented people who are interested in building the future alongside us.

Our team is a fully-distributed set of industry experts. We're focused on building a fantastic solution for businesses and employees. Our common-sense approach to behavioral design, as well as trust in our own expertise makes this a unique opportunity to join an early stage team.

We offer fully paid Medical, Dental, and Vision benefits, and generous equity and pay. Our team is all along the West in California, Oregon, and Colorado. Come join us and build something totally new in FinTech. 

Job Description

Icon is looking for a Demand Generation Marketer, reporting to the Head of Marketing, who will own demand generation activities, using all the digital and analog marketing tools at your disposal. You'll build on the early-stage foundation of Icon's performance marketing operation to support rapid customer acquisition, build engagement with our customers through convincing and empathetic communication, and thoughtfully evolve our brand to become a household name synonymous with modern, accessible, and equitable retirement savings. Ultimately, you will help thousands of employers and millions of workers adopt a simpler, less expensive way to save for a secure future.

What You Get To Do Every Day

  • Rapidly scale new and existing marketing channels from paid search to affiliate networks.  You'll help grow the business through a mix of digital and analog marketing tactics and novel, attention-grabbing campaigns.
  • Partner with the Sales Development team to drive appointments from inbound leads
  • Run a growing media portfolio managed to CAC payback period and LTV / CAC thresholds
  • Acquire new customers (employers) cost-effectively and engage new account holders (workers).
  • Collaborate with product and engineering to optimize landing page conversion, increase product virality, refine overall user experience, and drive user and revenue growth.
  • Ultimately, you will help thousands of employers and millions of workers adopt a simpler, less expensive way to save for a secure future.

What You Bring To The Role

  • 5+ years of demand generation experience with proven success growing strategic market segments, experience in financial services or FinTech is a plus.
  • Strong quantitative and qualitative analytical abilities
  • Deep marketing expertise in paid, owned, and earned channels
  • Experience marketing to both businesses and consumers is a plus
  • Experience in managing multiple demand generation channels, with a deep understanding of how integrated campaigns play together to drive customer acquisition.
  • Creative thinking and ability to test out-of-the-box solutions.
  • Proven problem solving skills, with an ability to present data with a narrative to inform and persuade.
  • Expertise in marketing tracking and attribution, utilizing tools such as HubSpot, Google Analytics, Intercom, Rollworks and others.

Please feel free to apply to this position even if you do not meet 100% of the requirements listed above.

Icon:

Most American employees do not have access to a workplace retirement plan, that's about 81 million working Americans. Icon is a FinTech company that's built a new kind of workplace retirement benefit designed for the modern mobile workforce. Icon enables every type of company, from small startup, to large corporation, and even gig platform to offer every worker a high-quality, low cost plan. It's a more inclusive and sustainable system for delivering workplace savings.

For Employers: Icon delivers fully-designed, ready to use, digital retirement plans that make everything faster, easier, and radically less expensive.

For Employees: Icon transforms retirement savings into a personalized, portable plan that stays with you—no more rollovers, no more high fees.

Icon is an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status, or any other legally protected status.