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Absolutelabs. over 1 year ago
remote
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Rebrand Brief

Goal:

Develop a new brand identity that reflects the evolution and values of

AbsoluteLabs in a minimalist and simple design packed with depth and

meaning. Something that embodies the concept of absolute advantage and how it is apparent in our company, setting us apart and being unique enough to be identified and separated from other companies.

How we are currently seen: Minimalist

Generic Stable

Look and feel.

Shift the perception to be more modern, simple but colourful. Say a lot without saying much.

Tone and image:

Colours, typography, and logo can be adjusted for a better fit.

Likes and dislikes:

Symmetry, geometric patterns are appreciated

Minimalism is important

Solid, overlapping colours are good (no gradients and minor details) Bright but cohesive colour palette, should still be fitting for a corporate

style

Needs:

Should depict the concept of absolute advantage through a minimalistic icon for logo design.