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Darden School of Business almost 2 years ago
remote
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The University of Virginia Darden School of Business, seeks an Associate Director of Website & Digital Design to join its Communications and Marketing team.

The Associate Director serves as a primary resource for the design, development, enhancement and maintenance of the Darden School’s external websites. Additionally, the designer produces digital collateral for Darden’s online marketing campaigns including email newsletters, landing pages, display advertising and social media. The designer works collaboratively across functions with the goal of providing an online experience that builds the Darden brand and supports the School’s strategic goals and lines of business. The designer serves as a digital design and web development resource throughout the enterprise with a focus on clear and concise brand storytelling.

This position is hybrid in Charlottesville, VA.

Duties and Responsibilities include:

  • Produces high-quality visual and user interface design for the Darden websites including our primary enterprise site (www.darden.virginia.edu) as well as our thought leadership site Darden Ideas to Action (Ideas.darden.virginia.edu), our Darden Report Online news site (news.darden.virginia.edu), our blogs site (blogs.darden.virginia.edu), the MSBA site (msba.virginia.edu) and our brand identity webpages

  • Helps maintain custom landing pages for online marketing campaigns by providing updated imagery. Provides feedback on new landing page designs from vendors

  • Works with development vendors to implement web designs across a variety of CMS and online marketing platforms. Hand-codes and debugs HTML and CSS as needed

  • Produces creative assets for digital advertising and supports graphics for organic and paid social media campaigns

  • Strong understanding of UI | UX to enhance online experience at Darden; collaborates with Darden DSI team on technology choices and implementation to ensure a positive user experience compliant with accessibility and other legal requirements

  • Manages digital signage throughout the Darden Enterprise, both in Charlottesville and Rosslyn, VA

  • Designs e-newsletters distributed by the Offices of Communication & Marketing and  Admission’s teams and creates e-newsletter banners for internal clients throughout the Darden Enterprise

  • Uses up-to-date knowledge of current web standards to take print-based designs and publications into the digital realm without loss of creative impact or brand identity

  • Fulfills digital and print design requests from the Darden Enterprise

  • Assists with training iniduals on Marketing Cloud, Drupal websites and Wordpress websites

  • Supports brand management at Darden by screening and fulfilling logo and other brand asset requests

  • Photography at Darden events in support of C&M marketing materials

  • Stays abreast of emerging technologies/industry trends and applies them where appropriate

Education and Professional Experience:

  • Bachelor’s degree and at least three years of experience required. Degree in design or related field preferred

  • Portfolio of design work spanning multiple design projects and mediums, with a focus on digital and screen-based experiences required

  • Design proficiency in software applications including the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office

  • Website design proficiency; familiarity with Drupal and Wordpress content management systems preferred; HTML and CSS skill set

  • Strong knowledge of email marketing design; specific knowledge of Marketing Cloud a plus

  • Awareness of SEO best practices

  • Strong understanding of UX | UI best practices

  • Knowledge of printing and printing production

  • Knowledge of photography and photo asset management

  • Animation design (After Effects) skillset preferred

  • Strong planning and organization skills; ability to prioritize and manage multiple tasks simultaneously and remain cognizant of deadlines and schedules

  • Excellent oral and written communication skills

  • Strong interpersonal skills and a desire to work in a collaborative, innovative and team-oriented environment

Occasional evening or weekend work may be necessary.