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Breakthrough over 2 years ago
writingwriting🇺🇸 usa only🇺🇸 usa only
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(This is a remote role)

Breakthrough is the leading patient demand platform for conservative care practices looking for consistent, predictable revenue growth. Every month, the platform generates over $5M in patient revenue for practices Nationwide.

Practices today are competing with a healthcare system that has set them up to fail. Medications and invasive procedures are often recommended first, and what little referrals remain are kept within the hospital system. In order to compete, practices need to market directly to their communities and increase demand for their services. Those that do not will experience diminishing growth.

Breakthrough offers an all-in-one patient demand platform and is so confident in their solution - they guarantee results.

Our people are the heart and soul of our success. We are passionate, dedicated, and driven. Our teammates have the grit to get things done in ambiguous environments, the teamwork drive to put the team ahead of self, and the desire to continue to learn and grow throughout their careers.

If you are passionate about helping people get back to health naturally, and you love to work for a driven company, we want to talk to you!

Job Summary

We are looking for a Creative direct response Writer for advertisements and campaigns focused on education around a specific diagnosis (ie, shoulder pain, diabetes, neuropathy). With that consideration, you do not have to be a clinician, nor speak like one.

We need a writer who can understand and write about a diagnosis at a lay level…one that can easily be understood by the general public. We need an innovative writer who can turn clinical reports into engaging direct response content.

Responsibilities

  • Turn complex information into engaging, informative, and entertaining direct response content to connect with our online audience. Content should drive clicks, page views, unique visitors, and leads.
  • Create and adhere to established style guides and editorial guidelines.
  • Brainstorm, research, and develop new content ideas for Facebook, Instagram, Google, YouTube, blogs, whitepapers, reports, email, website, and other engaging content.
  • Work collaboratively with our Ad Ops specialist and R&D teams to develop meaningful content across multiple channels
  • Evaluate existing content and content channels and recommend ways to increase effectiveness; keep abreast of new technologies and best practices, and recommend channel enhancements

Requirements

  • Bachelor's Degree required; Marketing, Journalism, English, or Communications degree preferred
  • 3+ years experience in copywriting
  • 2+ years experience in direct response writing
  • 1+ years experience in content strategy
  • Excellent communication skills (verbal & written)
  • Top-notch project management and presentation skills are required
  • Basic knowledge of HTML, CSS, and Adobe products is a plus
  • Basic knowledge of digital metrics

Why Breakthrough

You will be part of a transformative company. Our mission is to help people solve health challenges naturally (instead of overusing pharmaceuticals or getting unnecessary surgery).

Other Awesome Benefits About This Opportunity

  • Completely virtual. We don't have an office (and never have). We care about your results and impact on the business and want our team to live and work wherever they want.
  • We have an amazing team of incredibly driven people who constantly learn, grow, and encourage one another.
  • Amazing benefits, including healthcare, matching 401K, and shares in our employee stock ownership trust.

Our Values = Your Values:

This is for you only if you align with our values:

GRIT: You are passionate and purpose-driven. You are relentless in your pursuits despite failure.

Beginner's Mind: While you come with abundant experience, you lust for constructive feedback with our partner ecosystem and employees of all skill levels.

Elevate Others: You have empathy and understanding of other people. You appreciate others being real with you so you can grow.