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Gradle over 2 years ago
writingwriting🇺🇸 usa only🇺🇸 usa only
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At Gradle Inc. our mission is to transform how software is built and shipped. Our technology helps companies to develop their software significantly faster and more reliably. We are the company behind the Gradle Build Tool, one of the Top 20 Most Popular Open Source Projects for IT used by millions of  Android and Java developers.

Our commercial product, Gradle Enterprise, has set new standards in software development and is used at companies like LinkedIn, Google, Netflix, SAP, and most valuable technology and Global 1000 companies from around the world. As such, Gradle is one of the fastest-growing start-up ventures based in Silicon Valley. 

< class="h2">Profile

The Content Writer - Demand Generation on the growth marketing team will work in partnership with the product marketing team and subject matter experts to develop short-form copy. This includes email invites for different events and activities, product launch emails, nurture campaigns, landing pages, and paid media ad copy. In addition, it also includes writing the email sequences for the MDR and SDR team so they can do effective outreach to leads and contacts from our ideal customer profile who are at different stages of their buyer journey.

This role is critical as it will help us grow the business by creating compelling content that resonates with our target audiences and incites them to take action. The copy should be educational, creative, persuasive, well-organized and meet our brand guidelines.

< class="h2">Job Responsibilities
  • Fully responsible for driving the email content strategy and writing across all our outbound email campaigns that is differentiated, compelling and on-brand 
  • Accountable for working with the MDR/SDR and sales leaders to create email sequences that they can leverage in their outreach to leads and contacts in our database as well as new names they add through their prospecting efforts
  • Partner closely with product marketing to understand the Gradle brand and messaging guidelines and framework
  • Work with subject matter experts and the product marketing team to create a well-thought out nurture strategy and multi-step email copy based on industry, pain points, and other use cases
  • Own the AB testing of all email and landing pages and make decisions on the best copy to deploy in the campaigns
  • Provide direction to the marketing operations team on critical success factors for emails and nurture campaigns. Seek out ways to optimize the performance of emails
  • Work with the marketing operations team to synthesize email performance data and learnings from the campaigns and share with the leadership team
< class="h2">Qualifications
  • Minimum of 7 years of experience in writing and editing short-form copy for enterprise SaaS technology companies. Bonus points for experience in writing for IT audiences, engineering leadership, or DevOps teams
  • Experience in writing sales outreach emails for similar audiences mentioned above
  • Built multi-step nurture campaigns for multiple use cases/audiences
  • Expertise in AB testing email copy, email subject lines, landing page copy, and more
  • Knowledge of email marketing fundamentals and success metrics
  • Ability to thrive in a startup environment, think strategically, and have relentlessly high standards and attention to detail
  • Hands-on user of relevant technology platforms - project management tool (Trello or equivalent), marketing automation platform (Pardot, Marketo, or other), sales engagement platforms (Salesloft, Outreach, or similar) 
< class="h2">Location
  • Remote from anywhere in the US.  While our team works remotely and is spread across the globe, we deeply value daily interactions and collaboration.
< class="h2">How to apply

The following is required with your application:

  • Please include a cover letter along with your resume and describe why you believe you'd be a great addition to the team
< class="h2">About us

We are committed and skilled software engineers, product designers, and marketing experts who are passionate about developer productivity. We take pride in delivering products that are relied upon daily by some of the world's leading software organizations, such as Netflix, LinkedIn, Airbnb, Spotify, Twitter, and Atlassian.

We are a erse and inclusive workplace with a global multicultural team that learns from and respects each other. We are committed to advancing ersity and inclusion forward by investing resources in company-wide inclusion training, improving recruitment processes and contributing to groups that are committed to advancing racial/social justice and equality.  

Gradle is an equal opportunity employer. We welcome people of different backgrounds, experiences, abilities, and perspectives and consider all qualified applicants without regard to race, color, national origin, citizenship status, gender, gender identity or expression, sexual orientation, religion, disability, age or any other applicable characteristics protected by law.

< class="h2">Privacy Notice

For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Job Applicant Privacy Notice.