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Ducat Protocol 1 day ago
bitcoincmocrypto paydefifull-timenon-techremote
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Ducat: Self-Custodied Bitcoin Layer-One Stablecoin

The world’s first Layer-One Bitcoin stablecoin backed by BTC. Bitcoiners can now finally loan a Bitcoin native stablecoin secured against their BTC, without surrendering custody or leaving the Bitcoin blockchain.

Role Overview:

We’re seeking a visionary CMO to lead our efforts in driving adoption and brand recognition for Ducat Protocol and UNIT Stablecoin.

This is an incredible opportunity to work on a truly unique product that has the potential to change the world.

The role involves creating compelling content on Twitter, hosting engaging Spaces, and travelling globally to represent Ducat at major events.

You’ll collaborate with a talented and experienced team working at the bleeding edge of Bitcoin development, crafting data-driven strategies and ensuring Ducat Protocol’s growth within Bitcoin DeFi and the broader crypto ecosystem.

Key Responsibilities:

  • Develop and Execute Marketing Strategy: Craft and implement a comprehensive marketing strategy to drive protocol adoption, build community engagement, and establish Ducat Protocol as a leader in Bitcoin DeFi.
  • Drive Brand Awareness: Strategically position Ducat Protocol and UNIT Stablecoin as an innovative solution within the crypto ecosystem through targeted messaging, PR campaigns, and thought leadership.
  • Bridge Technical and Creative: Collaborate with product, engineering, and technical teams to distill complex blockchain concepts into digestible, impactful marketing materials and campaigns.
  • Community Building and Advocacy: Actively engage with the Bitcoin and crypto communities through online platforms (e.g., Twitter Spaces, Discord) and real-life events to foster trust and loyalty.
  • Market Research and Competitive Analysis: Monitor and analyze industry trends, competitor strategies, and user feedback to refine Ducat’s marketing playbook and identify growth opportunities.
  • Build and Lead a High-Performing Team: Recruit, mentor, and manage a team of marketing professionals, aligning their efforts with measurable OKRs and KPIs.
  • Oversee Budget and ROI: Manage the marketing budget effectively, ensuring maximum ROI from campaigns and initiatives.
  • Represent Ducat: Attend key crypto conferences, host IRL events, and participate in virtual discussions to elevate the protocol’s presence in the global crypto space.

Requirements:

  • Proven Track Record in Crypto Content Creation: Ability to produce insightful, high-quality content with a strong Twitter presence and history of meaningful interactions. Regular publishing of thoughtful pieces is highly valued, prioritizing substance over engagement farming or promotions.
  • Passion for Crypto: A strong enthusiasm for the crypto space, with an interest in DeFi and a shared appreciation for the values of decentralisation and censorship resistance being advantageous but not essential.
  • Track Record of Success: Demonstrated ability to design and execute impactful marketing strategies that achieve measurable growth and engagement metrics.
  • Exceptional Communication Skills: Strong written and verbal communication abilities, including simplifying technical concepts for a erse audience.
  • Analytical and Data-Driven: Experience using analytics tools to measure campaign success and inform data-driven decisions..
  • Event and Community Engagement: Comfortable hosting and participating in events, both in-person and online, as a thought leader and brand ambassador.

Compensation

  • Salary: $100,000 – $160,000 per year (based on experience and qualifications).
  • Equity: Meaningful token allocation with significant growth potential.

Position Details

  • Location: Remote
  • Commitment: Full-time

How to Apply

Interested candidates should send complete the google form.

Website