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Iliabeauty about 2 years ago
marketing🇺🇸usa only
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We are searching for our first-ever Director of Brand Marketing to join the ILIA team. The Director of Brand Marketing will lead brand and product marketing, championing brand awareness and fostering a deeper connection with the consumer. Collaboration will be key, as this person will work cross functionally with the Founder, Creative, Copy, Product Development, Digital and the full Marketing team.

This role reports into the VP of Integrated Marketing.

Direct Report: Product Marketing Manager (to be hired)

Role Responsibilities 

  • Build brand strategy in partnership with team members, integrating brand mission and storytelling into a strategic plan across all channels.
  • Develop strategy for brand impact program and execute marketing and communications plan cross channel.
  • Partner cross-functionally on category and product positioning for all existing and new product launches.
  • Develop brand awareness evergreen campaigns to draw new consumers into the world of ILIA while fostering a deeper connection. Execute roadmap cross channel and integrate brand initiatives throughout the year.
  • Ensure brand and product positioning is cohesive across all channels (wholesale, DTC, email, social, etc).
  • Build editorial strategy and calendar in partnership with marketing and copy teams..
  • Develop launch calendar in partnership with Product Development & Sales, communicating strategy, deadlines and deliverables.
  • Conduct ongoing competitive analyses for new product launches and special projects; Stay up to date on market trends, launches and events.
  • Track annual brand marketing budget and reconcile monthly actuals.
  • 5+ years working in brand marketing or relevant experience
  • Thorough understanding of the beauty industry and passion for clean beauty
  • Strong storyteller and communicator
  • Must understand ILIA’s aesthetic and support our image across all touchpoints
  • Collaboration is key for this position – must be strong team builder and partner
  • Experience working with rapidly growing business is a huge plus
  • Ideal candidate would come from beauty industry and experience with makeup

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.