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Postclick about 2 years ago
marketing🇺🇸usa only
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Who is Instapage?

Instapage empowers businesses to grow and optimize their digital marketing efforts through an intuitive and powerful landing page platform with world-class support from conversion experts. We deliberately dismantle barriers and make it simple to build, launch, test, and optimize landing page experiences that convert. Recognized as a leader in G2's Personalization, Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage empowers businesses to take control of their digital advertising campaigns and achieve greater results than ever before.  

As a company, we champion big ideas, embrace cross-functional collaboration, and invite bold thinkers from all over the world to be a part of our teams. We bring passion to our roles, cultivate erse perspectives, and never stop striving for powerful results. Informed by a decade of conversion data, our products and services are continually improving to meet and lead market needs. 

If you are excited to be part of this vision, read on!

 

A bit about you..

You thrive in your work and you want to be a part of an extraordinary team. You believe in having a erse and inclusive culture that thinks big, moves fast, and cares about disrupting the status quo.

A day in the life…

  • Spearhead GTM (go-to-market) strategy and execution for our three Instapage solutions: SMB SaaS, B2B Mid-Market, and full-services offerings
  • Create launch plans, product & marketing messaging, sales enablement, digital/media assets and internal/external communications to maximize exposure and drive customers to take action
  • Function as a brand evangelist, learning our products and solutions inside and out, and spending a good deal of time in front of the camera creating demos, webinars, and video overviews showing how our solutions solve customers’ challenges
  • Provide market and competitive insights to inform marketing and sales enablement materials 
  • Lead recruitment for—and create—customer stories / case studies and sales enablement materials
  • Lead webinar topic selection, content strategy, script efforts and guest speaker recruitment for product-focused digital events
  • Partner with product, brand, and creative teams to develop highly engaging, customer-centric messaging that drives product/platform adoption throughout the customer experience
  • Collaborate with other product marketers, sales leadership, product management, and data scientists to produce relevant insights that differentiate Instapage as a market leader
  • Maintain a strong pulse on positioning, competitive landscape, market trends, and product differentiators
  • Keep the marketing and sales teams up-to-date on product updates, announcements, and news that may impact messaging or campaigns 
  • Architect, grow, and refine resource systems and libraries of customer-ready materials to assist sales and support teams for both B2B and B2C customers
  • Track content usage, measure performance, document learnings, and report against key objectives to marketing leadership and the executive team
  • Manage multiple projects across internal and external teams to influence outcomes and meet aggressive deadlines.
  • Prioritize initiatives, activities, and deliverables to effectively manage time and creative resources to deliver on the highest value add activities for cross-functional teams

To be successful in this role, you need:

  • 4+ years work experience in a high-performing, data-driven, SaaS organization in a Product Marketing role
  • Expertise in developing positioning and crafting messaging for B2B audiences
  • Demonstrated track record of prior success in launching new products and developing/executing on marketing plans
  • Excellent communication and presentation skills
  • Proven ability to lead projects and partner with cross-functional teams
  • Excellent project management skills and experience working in a fast-paced environment while maintaining a high level of attention to detail
  • Strong analytical and critical thinker with the ability to use data to make your case and define results
  • Exceptional interpersonal skills, intrinsic motivation and confidence 
  • Ability to travel occasionally (~10-20% of time) for industry events

Industry-leading benefits:

  • 15 Standard PTO days
  • 12 Mental health PTO days
  • 11 Paid U.S. holidays
  • 6 weeks of paid parental leave
  • Company-sponsored wellness program
  • Generous monthly WFH stipend and office set up allowance
  • Full health benefits (medical, dental, vision, sick leave)
  • Flexible work hours and a remote work culture
  • Top-of-the-line technology
  • Professional growth/continuing education stipend

Sneak peek at our culture!

  • Slack channels to share your passions and connect with fellow Postclickers!
  • Fun, casual, transparent work environment
  • No meeting Fridays 
  • Autonomy - we trust you to do your job!
  • Internal tools to give and receive kudos
  • We constantly celebrate and work to improve ersity & inclusion
  • Coffee talks with our CEO, Mark McKenna

 

Next Steps:

We are an equal opportunity employer searching for exceptional talent of erse backgrounds, experiences, abilities, and perspectives. We are here to support every candidate and provide reasonable accommodations to help you apply , if needed.

Under the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records.