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Dataminr about 2 years ago
managersalesforceseo
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Who you are:You're a B2B digital demand marketer with experience overseeing the planning, development and execution of inbound paid digital marketing programs. You have experience leading programs across paid social, search and display channels. You are keenly focused on generating quality leads and have hands-on experience driving these programs using solutions & tools from LinkedIn, Google (Ads, Console, AdWords), Microsoft/Bing, and others. You have a strong analytical bent and are adept at leveraging metrics from various platforms to use for planning and performance analysis.As our Manager of Digital Performance Marketing, you'll help evolve, scale and optimize Dataminr's inbound digital programs to support business growth. Reporting to the Head of Digital Marketing, you will work closely across our robust marketing, sales and other internal teams to drive critical activities supporting sales and pipeline growth.Responsibilities:Develop, plan, and execute paid digital marketing strategies and initiatives, including paid social.Manage and optimize channels to hit lead and demand gen targets effectively and efficiently; optimize and structure existing channels with the latest best practices and continuously test new strategies and tacticsWork with marketing, creative and product teams to test and improve campaign creative, copy, and audience targeting Analyze and report on results of all campaigns, using learning to optimize campaign performanceManage external agency partner, conduct agency reviews and select agency partners as neededDesired Skills and Experience:Bachelor's degree in related field5+ years of digital marketing and demand generation experience for a B2B or SaaS company with a focus on inbound programs such as paid social and paid searchSolid knowledge of the complete digital marketing landscape and a history of success managing digital marketing programs that drive resultsStrong analytical skills, comfortable using data to drive decision-makingExperience working in a start-up or early stage company a plusStrong problem-solving skills, especially when dealing with ambiguityExcellent oral and written communication skills, strong interpersonal skillsHighly-motivated self-starter with a positive “get it done” attitudeHands-on experience working with: LinkedIn Campaign ManagerTwitter, Facebook, InstagramPinterest, ReddittGoogle Ads and AnalyticsMarketing automation platforms experience with Hubspot and Salesforce.Why you should work here:We recognize and reward hard work with:company paid benefits for employees and their dependents, including medical, dental, vision, disability and life insurance401(k) savings plan with company matchingflexible spending account for out-of-pocket medical, transit, parking and dependent care expensesWe want you to be your best, authentic self by supporting you with:a erse, driven, and passionate team of coworkers who want you to succeedinidual learning and development fund and professional traininggenerous paid time off; including sick leave and 100% company paid parental leaveremote working friendly perks such as expanded telehealth options for mental and physical well being, virtual yoga, meditation and health and fitness app reimbursements…and this is just to name a few!Dataminr is an equal opportunity and affirmative action employer. Iniduals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.#LI-TF1 #Salary and compensation

No salary data published by company so we estimated salary based on similar jobs related to SEO, Salesforce, Mobile, SaaS, Non Tech, Ads, Marketing and Sales jobs that are similar:
$70,000 — $105,000/year
#Benefits
💰 401k🏖 Paid time off
#LocationNew York City, New York, United States