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Cara Care over 2 years ago
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Cara Care aims to support every person in the world with a gastrointestinal disease with the first therapeutic digital companion for digestive care. Our platform combines the power of UX, UI, Data Science, Marketing, Tech, Medicine, Business, and Psychology to shape the user experience and provide the first evidence-based, digital therapy for digestive health. To date, Cara Care has helped more than 700,000 people across Germany and the United States manage digestive diseases with over a 78% success rate.

How it works:

By downloading the Cara Care app, iniduals can choose from three medical devices to receive support for conditions such as irritable bowel syndrome (Cara Care for IBS), inflammatory bowel disease (Cara Care for IBD), or heartburn-related indications (Cara Care for Heartburn). With Cara Care for IBS being approved by the German Federal Institute for Drugs and Medical Devices as a digital health application, iniduals are now able to profit from the first reimbursable digital IBS therapeutic. All three medical devices make use of a guideline-based algorithm in order to set up a personalized 12-week intervention program with the aim to alleviate symptoms. Iniduals have access to medically approved treatment measures such as dietary therapy, gut-directed hypnosis, and cognitive-behavioral therapy. The program also entails a digital food and symptom log which helps to identify inidual trigger factors.

The digital therapeutics Cara Care offers a holistic approach that is fuelled by the (scientifically backed) belief that any GI condition is highly influenced by factors such as diet but also mental health. This concept puts the affected inidual into focus: By providing inidualized self-management instructions that take account of user characteristics. Patients are empowered to avail of a therapy that they personally profit from the most.

The Market:

According to the Massachusetts Medical Society, gastrointestinal diseases cost $136 billion annually in healthcare expenditures, more than heart disease and trauma in annual costs. Tens of millions of iniduals deal with gut issues, and there is a huge gap between those who seek GI help and those who suffer. Digital therapeutics is a part of the next wave in healthcare, and mobile software can have a significant therapeutic effect on patients. According to the U.S. National Library of Medicine, point-of-care tools such as applications on smartphones have been shown to support better clinical decision-making and improved patient outcomes. Offering a mobile product gives users a more convenient and comfortable way of tackling their health issues.

The Role:

We are looking for a Growth Product Manager (f/m/x) to support us in our mission with immediate effect.

You will be leading growth efforts for Cara Care’s new product launch in Germany. Cara Care für Reizdarm is the first prescribable and fully reimbursable digital therapy for irritable bowel syndrome that is now available for the over 13 million IBS patients free of charge. You will be in charge of optimizing our funnel conversion rate and acquisition costs through high-volume experimentation.

As our Growth Product Manager you will be responsible for developing and testing hypotheses to grow our user base. You‘ll have access to multiple data sources including patient behavior analytics, user research, and experiment performance to maximize conversion rate from the top to the bottom of our funnels. Retention rate and customer lifetime value optimization are KPIs that will become more important over time.

Your work will have a great impact on the business and the lives of the iniduals we serve. You will work cross-functionally with marketing, tech, design and leadership to rapidly execute and iterate. You will be the cornerstone of our small and establishing growth team that aims to move very quickly. You will have the opportunity to experience exciting challenges on a daily basis.

What it is like to work with us

We are an interdisciplinary team of doctors, designers and software engineers who are all passionate about what we are building and how it can help people. Our work is inspired by our patient’s journey and our actions are focused on impact and results. We thrive in a dynamic, fast-paced work environment, while appreciating what it means to be healthy and well.

Information security

Information security guidelines underline the basis of our day-to-day as a medical device organisation. It is vital for us to protect our user and patient information. Three primary goals of information security are preventing the loss of availability, the loss of integrity, and the loss of confidentiality for systems and data.

To learn a bit more about our motivation, our team and company, you can visit our career page: https://cara.care/careers

Requirements

What we are looking for:

  • Creative but accurate mind with excellent communication skills (written, oral, and interpersonal)
  • German fluency/native level required (especially written) due to focus on German market
  • At least 1 years of product management or growth experience
  • Experience with A/B testing and optimization on landing pages
  • Experience working with designers and techies
  • Deep understanding of acquisition KPIs and complex funnels that bridge offline and online user touchpoints
  • Have a growth marketing and optimization mindset; deeply analytical, precise but super hands-on
  • You understand the development of conversion rates when adjusting the funnel dynamics
  • Demonstrated problem-solving capabilities in coming up with elegant solutions to complex problems.
  • Must be a proactive team player who enjoys working with peers and other key stakeholders to design and execute against the evolving business needs
  • Editing and copywriting skills
  • Basic HTML, CSS, and Javascript knowledge to build and launch web experiments
  • Exceptional project management skills; ability to work under pressure to meet deadlines, prioritize and manage budgets
  • Strong resourcefulness and affinity for effective growth tools: Ads Manager, Google Analytics, Spreadsheet, Figma, Canva
  • Being empathetic for our patient’s needs and high affinity to behavioural psychology

Benefits

In return we will ensure you have:

  • Great responsibility, steep learning curve and meaningful work – help people improve their lives
  • A vibrant team and a friendly working atmosphere
  • Ability to significantly influence the direction of our startup
  • Competitive salary with regularly salary reviews
  • 26 days holiday a year (plus public holidays)
  • The best equipment and setup to be productive
  • Remote friendly setup; work from anywhere in Europe 6 months a year!
  • Flexible working hours. If you prefer early starts, late finishes or remote
  • Team events, weekly breakfasts and team drinks
  • A well-equipped office in the heart of Berlin with plenty of snacks, drinks, fresh fruit and a great espresso machine

Next Steps:

1) Application Review

We will review your application as quickly as possible and reply to you with the next steps. If we have not selected your CV/LinkedIn profile, please do not let that put you off applying again. We get many applications and sometimes it is just not the right match. We try our best, but often cannot provide you with inidual feedback if we get a lot of applications.

2) Introductory Call with Cara Care

If we move on to the next stage, we will arrange a brief intro call where we can tell you more about us and chat through what you are looking for. We are also open to answer your questions about Cara Care. (Tip: It is best to make calls in a quiet place, so please pick a time where you know you are going to be free.)

3) Phone Interview with Hiring Manager

If you wish to proceed in the hiring process with us, we will schedule an interview call with the hiring manager to discuss your previous work experience and your career aspirations. We may sometimes also send you a case study to complement the skill assessment.

4) On-Site Interviews with Our Team & Offer

Following an interactive interview, you will meet the team in person. If we both think that it is a good fit, we will make you an offer. We value your time and try to make the process as fast as possible and will always provide you with feedback from all of our interview stages.

At Cara Care we care about equal opportunities

Diversity is important to us. We need a team with all kinds of different perspectives, experiences and backgrounds. That's why we're committed to hiring people regardless of race, religion, colour, national origin, sex, sexual orientation, gender identity, age or disability.

We understand that applying for a new job takes a lot of work and we really value your time. Our team is looking forward to reading your application!