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Global Head of Brand, Marketing and Communications
Classification: Full-time
Location: New York, NY
Start Date: Immediate
Salary: $140-150,000 annually
Salary range is for candidates based in the New York City Metropolitan area. Outside of the NYC metro, we differentiate salaries based on location.
It is customary for entry-level candidates to join Women’s World Banking at the lower half of the range to leave room for candidates to grow, expand, and develop in the role. It is common for starting salaries to fall in the mid-point of the range for more experienced candidates. We negotiate actual salaries with final candidates based on their exact location, experience in similar roles, and expertise related to the qualifications.
Position Summary
Women’s World Banking seeks an experienced professional to join the global leadership team and lead the brand, marketing, and communications team. This function sits at the heart of the organization, seeking to position the brand globally and influence stakeholder groups critical to the mission, to build awareness of all Women’s World Banking activities and initiatives to achieve the ambition of including millions more women in the formal financial system
The Brand, Marketing, and Communications team lays the foundation to generate vital funding to achieve the mission by reaching and influencing core target groups such as financial services providers, policy-makers, investors and donors and leading the organization’s thought leadership work on women’s financial inclusion.
The function sets the communications strategy to align with the organizations strategic objectives, defines the narrative that underpins the mission and ensures that Women’s World Banking shows up in the right way and place across all communication channels and touchpoints by delivering major events and conferences, leading executive profiling and engagement. With a deep understanding of the vision and a keen awareness of the brand the head of Brand, Marketing, & Communications will be instrumental in co-creating and shaping a sustainable future pathway for the organization.
This is a strategic leadership role that requires a collaborative inidual with exceptional relationship management skills and the proven ability to create engagement opportunities that positively impact fundraising, build the partner network, further establish the thought leadership ambition to drive brand recognition for Women’s World Banking. Managing a team of four, advising marcoms professionals in the regional offices and selectively drawing on agency support this role requires a strong all-rounder who can both strategize and implement.
The successful candidate will have a proven track record of people leadership and relationship building, a skillset that pairs strategic thinking and executional excellence, the ability to overcome challenges and objections that arise, remarkable communication skills to effectively deliver complex themes both verbally and in writing across all influence channels, and will equally relish getting into the weeds with the team to deliver great work.
Background
At Women’s World Banking we believe in being a force for the greater good, devoted to accelerating and growing the financial inclusion of women. With rapidly changing markets, influenced by technology and social behavioural expectations, we are embarking on a new chapter to transform the way we design and implement solutions.
Our vision is to build a world where every woman has the power to participate in and benefit from economic growth achieving prosperity, security and dignity.
Our approach is to solve for market gaps which inhibit the financial inclusion of women. We identify barriers through intensive market research and produce commercially viable solutions through women-centred design which can be scaled for maximum impact. Our work is further amplified through our influencer strategies and global network of professional institutions.
Using our sophisticated market and consumer research, we turn insights into real action to design and advocate for policy engagement, digital financial solutions, workplace leadership programs and gender lens investing.
Our global member network puts us at the nexus of financial inclusion knowledge, business insights and tools for 61 institutions across 33 countries, helping them better serve low-income women. With backgrounds and expertise in finance, government, technology, marketing, and behaviour science, the team at Women’s World Banking brings erse perspectives to women’s financial inclusion and economic empowerment.
Roles and Responsibilities
- Ensure Women’s World Banking is positioned and perceived for driving economic empowerment through financial inclusion to the one billion women in the world without access to formal financial services
- Work in close collaboration with the Advocacy, Donor, Investment and Client Services leadership to create, embody and execute the global Advocacy and Influence Strategy.
- Define and implement the Marketing and Communications Strategy, Plan, KPI’s and Budget to underpin and deliver on the organizations strategy and objectives
- Oversee the development, creation and delivery of the Women’s World Banking narrative, content and thought leadership across all touchpoints and digital assets including social channels, the website and online engagement activities such as webinars
- Coordinate with the CEO office and C-Suite in the creation and implementation of the executive positioning and engagement plan across owned, earned and shared channels
- Engage and collaborate with partners to identify, build and execute joint brand building programming and engagement opportunities
- Lead, advise and support the global team of marketing and communications professional, set priorities and goals, and provide mentorship and coaching to achieve peak performance
- Identify and manage external vendors & suppliers including media relations agencies, free lancers (writers, designers etc.)
- Define and implement structures and processes to effectively deliver the marketing & communications strategy while balancing resources, workload and high quality output
Required Qualifications
- A minimum of 15 years of proven understanding and demonstrable success in global marketing, communications, branding and content production in financial services, B2B or advocacy organizations
- At least 5 years in a people leadership role with experience in remote management, setting priorities and managing workloads, creating inidual and team development plans, coaching and mentoring for top performance with emotional intelligence
- Relationship building prowess with a track record of working, engaging and communicating effectively with senior leaders and C-Suites from all walks of life
- Superb writing skills and the necessary attention to detail
- Established media relations on a global and local (one or more markets) level
- Strong interpersonal and leadership skills with proven abilities in conflict resolution, interpreting ambiguity and navigating competing objectives
- Experienced in working across different cultures and geographies with the proven ability to integrate global, multicultural teams both internally and externally
- A do-er as well as a thinker with the ability to set a clear vision for the function, translated into an ambitious yet realistic strategy and delivered with executional excellence
- A self-starter with the ability to work independently and in cross-functional teams, balancing being a player and a coach
- Innovative, creative and acting with an entrepreneurial spirit. Questioning the status quo, bringing new ideas to the table including for fundraising and thinking creatively about resourcing while understanding and adhering to core processes including procurement, budgeting etc.
- Strong project management and problem-solving skills with the proven ability to navigate complex organizations and multiple stakeholders
- Display and apply highest standards of ethics and integrity both inside and outside the organization
Preferred Qualifications
- Industry experience in financial services, B2B, financial inclusion, advocacy organization or PR/Communications agency with a global lens
- Marketing experience, preferably in a technology or financial services environment
- Fluency in a language other than English
Measure of Success
Within the first 75 days
- Embrace and display the Women’s World Banking values and behaviour
- Understand the organizations strategy, brand guidelines and messages
- Establish good rapport and way of working with the Brand, Marketing, & Communications team, develop relationships with the cross-functional teams and meet the broader team
- Demonstrate your command for the position with clear priorities and objectives
Within the first 100 days
- Formulate the (2023) Marketing and Communications Strategy for Women’s World Banking
- Develop the (2023) executive positioning and engagement plan
- Review/assess current communications material, processes and structures with a view to laying out a strategic approach for the next 3-5 years
We offer comprehensive benefits including:
- Competitive salary & top tier benefits
- 15+ paid time off days in addition to paid sick days and holidays
- Company closes for two paid Mental Health and Rejuvenation Weeks per year (July & December)
- 401(k) with employer match / pension contributions where applicable
- Company paid professional development opportunities
- Flexible work options available, including work from home options (outside of fieldwork)
About Women’s World Banking
We believe in being a force for the greater good, devoted to accelerating and growing the financial inclusion of women. With rapidly changing markets, influenced by technology and social behavioral expectations, we are embarking on a new chapter to transform the way we design and implement solutions.
For over 40 years, Women’s World Banking has partnered with financial institutions, showing them the benefit of investing in women as customers. We equip these institutions with in-depth research and data driven insights to develop financial products and educational programs. While our clients are financial service providers, our mission is to engage consumers women who are marginalized by financial systems.
Women’s World Banking and WWB Asset Management is an equal employment opportunity for all regardless of race, color, citizenship, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state or local law.
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