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Locale Hospitality over 1 year ago
location: remoteus
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Growth Marketing Associate

Location

Remote

Type

Full time

Department

Marketing

Locale is building the next generation aparthotel brand for the modern traveler. Our apartment-style accommodations combine the best of hotel services and residential living in amazing urban locations. From virtual check-in and text-first service to thoughtful design and generous amenities, we deliver a tech-enabled hospitality experience that’s driven high guest loyalty. Since 2016, we’ve hosted guests for over 130,000 nights. Today, we’re growing rapidly, with a pipeline of new projects that will triple our portfolio by the second half of 2024. We’re building a formidable team to tackle this massive growth opportunity.

About the role

We are seeking a passionate and driven Growth Marketing Associate to join our team. You’ll primarily develop and execute strategies to increase direct bookings via our website. You’ll also work closely with our revenue, sales, and marketing teams to launch campaigns to efficiently acquire, convert, and retain loyal customers. This is an incredible opportunity to join an early-stage startup and share our story with the world.

What you’ll do

  • Own Locale’s customer acquisition, conversion, and retention activities
  • Launch and run campaigns to drive direct bookings via free and paid channels
  • Create experiments to test messaging, personalization, booking flows, and other ways to increase conversion
  • Establish and measure performance against KPIs
  • Test and optimize our messaging throughout the guest journey
  • Partner cross-functionally to optimize the customer experience and drive loyalty
  • Identify trends and insights to optimize our marketing spend
  • Leverage customer insights to better segment, target, and reach new guests

What success looks like in one year

  • Increased our website traffic
  • Increased our direct booking percentage
  • Reduced our customer acquisition cost
  • Increased customer retention

What we’re looking for

  • 3+ years of B2C growth, digital, or performance marketing experience
  • Proven track record of developing and executing sound customer acquisition strategies
  • Experience in SEO, PPC, email, paid social, and metasearch
  • Excellent analytical skills
  • Strong knowledge of marketing automation tools
  • Excellent written and verbal communication skills
  • A self-starter that can work independently with minimal supervision
  • Experience in travel and/or hospitality a plus

Locale benefits

  • Great compensation package and stock options
  • Comprehensive medical, dental, and vision insurance + 401(k)
  • Unlimited PTO for full-time employees
  • Fully distributed and remote working model
  • Regular team off-sites
  • Monthly home office stipend
  • Locale travel credit with discounts for friends and family

Locale is an equal opportunity employer and we celebrate our inclusive work environment. We welcome iniduals of all backgrounds and perspectives to join our company.