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Food52 over 1 year ago
location: remoteus
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Director of Acquisition Marketing

Fully Remote • Remote Worker – N/A • Growth

Full-time

Description

Food52 is a next-generation cooking and home company that was named one of the world’s most innovative companies by Fast Company in 2022, with a monthly reach of more than 30 million people. From the beginning, the brand challenged the models of traditional media companies and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and food is the center of a well-lived life.

Food52 connects a global community of experts and amateurs, supporting them with inspirational, useful content — recipes, videos, podcasts, cookbooks and more — and outfitting them with products that make them happy. In addition to a highly curated Shop representing hundreds of makers, the Food52 community of brands includes its in-house product line Five Two, lighting and lifestyle goods company Schoolhouse, and the heritage home brand DANSK.

About the Role

The Director of Acquisition Marketing will be a key leader on the Growth team with responsibility for customer acquisition efforts across our portfolio of brands (Food52.com, Schoolhouse.com, Dansk.com, and more). You will lead paid media strategy & execution across all channels, including SEM, Paid Social, Direct Mail, Affiliate, and more, and optimize spend to achieve ambitious growth and efficiency goals. Additionally, you will oversee SEO and organic social strategy. Reporting to the Chief Growth Officer, you will lead a team of four channel marketers and work closely with our CRM, Integrated Marketing, Content, and Creative teams.

Key Functions

  • Review current channel mix and optimize for growth and efficiency, while testing into new channels to ersify and scale
  • Establish rigorous A/B testing protocol to experiment, analyze, and deliver insights into all performance marketing initiatives Launch paid marketing for new brands in the portfolio, leveraging learnings from existing brands while testing brand-specific tactics
  • Own SEO strategy across editorial and commercial content
  • Lead organic social strategy and execution across platforms, including Meta, TikTok, Pinterest, and YouTube
  • Work cross-functionally to align on strategy and ensure efficiency of marketing campaigns
  • Leverage data and MarTech solutions to effectively measure channel performance and optimize to deliver target investment returns
  • Coordinate effectively with integrated marketing, merchandising, content, and creative teams in order to ensure smooth execution of campaigns

Qualifications & Requirements

  • Proven track record leading paid acquisition campaigns and strategies to grow D2C businesses
  • Experience managing and driving results through SEO efforts
  • 8+ years of performance marketing experience including expertise across digital and offline channels
  • Excellent communication, project management, and cross-functional collaboration skills
  • Analytical thinker who can derive actionable insights and build corresponding plans
  • Up to speed with growth techniques and best practices across all platforms
  • Inspiring leader with an ability to mobilize, supervise, and motivate erse internal teams

Physical Requirements

Standard office/remote office environment with frequent computer usage.

Compensation

The compensation for this role is $160,000 – $180,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.).

Eligibility

We value culture adds over culture fits and believe ersity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran’s status.

Food52 is committed to providing access, equal opportunity and reasonable accommodation for iniduals with disabilities. To request reasonable accommodation, please contact us at [email protected].

Visa Sponsorship

Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.

What We Offer

Our company benefits include unlimited paid time off and holidays, a comprehensive insurance package, paid parental leave, 401k plan, a generous employee discount and exceptional on the job training with cross-functional career opportunities. Our wellness and parental leave programs are crafted to support you and embrace a culture of work life balance. And in acknowledgement of a job well done, we regularly enjoy employee engagement activities and community gatherings.