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Director, Social Media
at Nutrabolt
Austin, TX or Remote
Who We Are:
As a global leader in active nutrition and better-for-you performance beverages, Nutrabolt is known and trusted by millions of active iniduals, fitness fanatics, elite athletes, and people looking to optimize their performance in all aspects of life. Since launching in 2002, our vision has been to innovate, inspire, and make products that maximize human potential.
Nutrabolt’s portfolio includes industry-leading sports nutrition brands: Cellucor® – the original maker of C4®, the bestselling pre-workout in America, and XTEND® – the number one BCAA brand in the world. The C4® product line has recently transcended the sports nutrition market to become the fastest growing performance energy beverage in the nation. Nutrabolt’s portfolio, which is distributed in over 150 countries, is sold through the company’s owned e-commerce platforms, and is available at leading retailers across the nation, including Walmart, Publix, Amazon, 7-Eleven, GNC, Target, Kroger, Walgreens, and the Vitamin Shoppe.
As a “Top 100 Best Company to Work for in Texas,” we are proud to work on category-captain brands that are changing the shape of the active nutrition industry and owe our success to the passion-fueled iniduals that power our organization. We are committed to creating a workplace built on teamwork and trust, and that starts with our team members.
Note to applicants: This role has the potential to work remote outside of Austin.
Who You Are:
As Nutrabolt’s Director of Social Media, you will own the global social strategies and communities for our Cellucor, C4 Energy, and Xtend brands. You are a creative strategist, always on the forefront of what is happening in social media across platforms, channels, technology, content, trends, culture, talent and commerce. You will work with the marketing leadership team to ensure content, talent, partnerships, and influencers seamlessly come together to drive audience growth, engagement, brand awareness, and sales. You will operate a multi-speed offense, supporting and building annual and seasonal plans through social innovation, while building/operating an agile team that is able to capitalize on what is happening in culture, in real-time.
What You’re Good At:
- Serving as a key stakeholder in the development, implementation, and management of inidual social platform strategies involving the distribution of both organic and paid content across all three brands (Cellucor, C4 Energy, and Xtend)
- Creating and acquiring relevant content in various formats and publishing directly to social media platforms
- Actively engaging in social listening to track, analyze, and engage in conversations to increase community building
- Owning KPI’s of social media efforts across both outbound and inbound initiatives
- Identifying and sharing insights on trends, feedback, and engagement through daily and weekly detailed reports
- Managing all engagement-focused budgets to support Facebook and Instagram paid boosts and ads via the Facebook ads manager
- Building content strategies, shot lists, and coordinating resources, talent, environments, and other accessories as needed to create ideal content captures in conjunction with the Brand, Experience and Creative teams
- Developing rotating 30-day calendars for all brands that support sales and marketing strategies across all categories in the business
- Providing input on our go-to-market strategies for new product launches and brand campaigns to maximize reach across social media properties
- Partnering with the Paid team on initiatives that drive results for brand and product marketing campaigns
- Collaborating with the creative and brand teams in the creation of highly relevant content experiences to each of our targeted audiences
- Being an empathetic, inspirational, and thoughtful leader of people who operate with their team’s best interests in mind
- Effectively coaching and developing talent, constantly working to empower the teams to do their best work and enabling them with the skills, resources, and guidance the need to reach their potential
What You Contribute:
- Bachelor’s Degree in marketing or another related field
- 5-10+ years of experience developing innovative social media initiatives for consumer brands at an advertising/marketing agency and/or in-house
- Track record of accelerating follower’s growth and maximizing engagement for a fast-paced brand; CPG, beverage, sports, or Health and Wellness industry preferred
- Effective team building and management experience
- In-depth knowledge and proficiency of community management and social media listening tools such as Sprouts Social, Falcon ID, and Grin
- Deep understanding of how to operationalize and scale Social Media support teams
- Strong analytical skills and comfortable reviewing and analyzing business performance metrics, KPIs, as well as the ability to pivot around data
- Ability to develop and maintain highly collaborative cross-functional relationships, both internal and external such as designers, product managers, compliance, finance, etc.
Why Nutrabolt?
- Wellness Benefits
- Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a monthly fitness allowance.
- Lifestyle Perks
- With our ‘Work Your Way’ program, we offer workstyle flexibility, unlimited vacation paid time off, volunteer time off, and a home office stipend when hired. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!
- Family Support
- Reach your full potential at work by taking care of all loved ones at home with Nutrabolt’s paid parental leave, childcare benefits, pet insurance, group legal benefits, and more.
Employment Type: Full-time
Latest post about 8 hours ago