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Imagine Learning about 2 years ago
location: remoteus
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Senior Product Marketing Manager Supplemental

Product Strategy & Marketing

Remote, United States

Position at Imagine Learning

Great Purpose. Great People.

At Imagine Learning we ignite learning breakthroughs. It drives everything we do. We innovate together to support educators in creating those special moments when students experience the joy of learning at its best. Imagine Learning serves more than 15 million students and partners with more than half the school districts nationwide.

Envision Your Experience

The Senior Product Marketing Manager Supplemental works closely with Product Management, Sales, Marketing peers, and cross-functional teams to lead the development and implementation of comprehensive marketing strategies that drive business growth and, enable the sales team for the supplemental literacy portfolio. This role is critical to the success of the portfolio and through collaboration will help drive decisions on the product offering. This inidual works with Imagine Learning leaders and engages with customers as well as thought leaders from the industry to drive growth and visibility of the product(s).

Position Type: This is a regular, full-time position.

Location: In this US-based position your location will be remote.

Travel: You can also expect to travel up to 30%, so be sure you have a valid driver’s license and automobile insurance and a clean driving record for at least the preceding 39 months.

Compensation: Imagine Learning offers competitive total compensation, including incentive opportunities for regular employees.

Share Your Expertise

Experience, education, and qualifications essential for success in this role, include:

  • Understand and be able to communicate effectively about our entire product portfolio, including feature set, functionality, and competitive differentiators.
  • Develop smart go-to-market plans and campaigns with our partners and internal stakeholders.
  • Work with internal and external departments and sales to develop effective product/channel positioning and messaging.
  • Support execution of business-driving marketing campaigns aligned to key priorities.
  • Provide sales support to internal and external customers.
  • Create and deliver content for portfolio marketing campaigns.
  • Contribute to and edit product messaging for assigned products, as well as check accuracy and request changes.
  • Help write, coordinate, monitor, and maintain postings of sales tools and communications to our internal and external partners
  • Use market research to develop deep intimacy with specialized market needs.
  • Attend key conferences and help drive events tied to area(s) of responsibility.
  • Be responsive to our sales partners, communicating in a timely manner.
  • Set up team member(s) for success by investing time in their professional growth and development.
  • Collaborate with other departments and proactively work with Sales Management to grow the business.
  • Collaborate with team members, customers, and sales, creating lasting relationships.
  • Act as the face of assigned products to key stakeholders.
  • Self-motivated
  • Travel up to 30%.
  • Other duties as required.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field and 5+ years of experience in a product marketing role in the education technology industry; or an acceptable combination of education and experience.
  • Strong knowledge of education technology industry.
  • Experience in market analysis.
  • Familiar with product marketing tactics (e.g., integrated marketing campaigns).
  • Dynamic communication and presentation skills.
  • Strong interpersonal and collaboration.
  • Excellent planning, research, organization, and problem-solving skills.
  • Proficient in Microsoft Office Suite.
  • Willingness and ability to travel up to 30%.

To help ensure the safety of our valued employees, customers, and other business associates, Imagine Learning encourages employees to be fully COVID-19 vaccinated. Employees entering our office locations must be fully vaccinated or have received a negative COVID test result within 24 hours of their visit.

Ignite Your Career

Imagine Learning is committed to fostering, cultivating, and preserving a culture of Diversity, Equity, and Inclusion. We support your unique career journey by providing flexibility, investing in wellbeing, and propelling growth.

  • We offer a flexible workplace, with the majority of employees enjoying the opportunity to work from home within the US. Headquartered in Scottsdale, AZ, we also maintain offices in Provo, UT, Austin, TX, Petaluma, CA, and Rock Rapids, IA.
  • Imagine Learning provides a comprehensive benefits program to eligible employees, including:
    • Multiple health, dental, and vision plans, including medical plans with zero employee premiums
    • 401k plan with a company match
    • Company-paid behavioral health coaching
    • 15 paid holidays, including a winter shutdown from Christmas Eve through New Year’s Day
    • 15 days of accrued annual Paid Time Off (PTO) to start
    • Paid bonding leave when a new child joins your family
    • Life and short and long-term disability insurance
    • Pre-tax savings plans
    • Paid volunteer hours and annual giving events
    • A wide variety of professional development programs, including tuition reimbursement